Foretelling the Future to Benefit Your Brand
Nickles & Ashcraft’s UPDATE:WOMEN™ surveys of American women age 20–50 launched with 5,000 women in 1979. UPDATE:WOMEN™ was one of the first, if not the first, to segment American women psychographically. In addition to identifying the 6 psychographic Journeys of American women, we have pinpointed and tracked the Sentinel Women™, or early adopters, the vanguard who ignite key trends that the general market has consistently followed within three years. Our Sentinel Women™ group has been almost 100% accurately predictive of key trends in the women’s market.
Contact us about how our Sentinel Women™ can be activated to best position your brand for competitive advantage and future success.