Liz Nickles & Laurie Ashcraft offer a unique path to more effectively target markets, craft strategies, and develop and position products and brands. Our in-depth, ongoing market benchmarks provide a direct pipeline for understanding the motivational landscape of today’s complex markets.

Quantitative Systems, Creatively Applied

Nickles & Ashcraft have developed a portfolio of proprietary strategic Systems and products for maximizing mission-critical opportunities. Based on our exclusive 20-year trend studies and in-depth attitudinal platforms, these tools can help you solidify and grow your market’s relationship with your brand; provide quantitative basis for innovative market segmentation and gap analysis; and provide insight for competitive strategies.

Nickles & Ashcraft Proprietary Strategic Systems:

• Women’s Quotient^® Brand Affinity System

• Update Women™ Trend Tracking System

• Target Profile System™

Let us show you how we can help you compete from strength.