Nickles & Ashcraft have an uncommon overlook of women’s relationship to brands. Freud famously asked, "What do women want?" He never could answer that question – but our clients can.

It’s a fact: nobody in America has our depth of experience in marketing to women. Nickles & Ashcraft are often cited for their attitudinal exploration of the women’s market and groundbreaking, multi-decade, nationally-projectable tracking study of the landscape of American women. This immersion background provides you with unparalleled perspective and expertise as a foundation for strategic plans and decisions. In addition, our nationally-recognized Thought Leader Projections have been consistently predictive of future trends. All Nickles & Ashcraft proprietary products access this unique window on the women’s market.

  • Women’s Quotient® Brand Affinity System, which provides a step-by-step road map to heighten women’s motivation to relate to and buy your brand
  • Update Women™, our proprietary study of over 6,000 women, which surfaces trends and opportunities
  • Target Profile System™, which paints a psychographic and demographic picture for more effective products, strategies, and executions

Nickles & Ashcraft’s expertise in marketing to women has been nationally recognized by USA Today, The Washington Post, The Today Show, Advertising Age, and other major media.

Our clients have included Sears, MGM, AT&T, Mattel, Armani, Time Warner, Hachette, Showtime, Save the Children, and others who focus on marketing to women. Nickles & Ashcraft have extensive expertise in financial, industrial, fashion, media, and consumer packaged goods as well as not-for-profit marketing.